Fred Perry Clothing – A History and Informative Look at Britain’s Biggest Fashion Brand

Fred Perry clothing is one of Great Britain’s greatest contributions to the world. Started in the 1940’s by three-time Wimbledon tennis tournament winner Mr. Fred Perry, over the past 60 years the brand has grown from its humble sportswear origins into a brand that is recognised and respected across the whole world.

The clothing brand started when, towards the end of the 40’s, Mr Perry was approached by an ex-Austrian football player called Tibby Wegner. Wegner had developed a business mind after leaving profressional sports. He had developed a new type of sweatband, one that was much lighter and more flexible than all the others available at the time. Wegner wanted the new product to not only be endorsed by Fred Perry, but to carry his name. Mr. Perry accepted and the clothing brand was born.

The new style of sweat band was a massive success which was thanks in part to a very clever marketing campaign. The Austrian Businessman and British Tennis Player duo had further plans to expand the range of products available, but could not decide on a suitable logo. They both knew they wanted something that symbolised Fred’s life, but it was a difficult choice. Mr. Perry was well known to the British public not only for his tennis playing; but also his colourful love life (he had a string of high-profile relationships with many women, four of which he married), he was part of the budding celebrity culture (glitterati was a popular term for this at the time) and was he beginning to be recognised all across the world, which is especially admirable as this was before the time of gossip-focused media and mainstream television.

Fred’s idea for a logo was a pipe. He was a keen pipe smoker and felt this would make an ideal logo as it symbolises his personal life rather than his professional one. Tibby opposed this as he believed that it would be unpopular with Perry’s growing number of female fans. Between them they rejected many more designs until they finally settled on the Laurel Wreath. This logo has stayed with the brand to this day, and has become synonymous with British Heritage, find sportswear, polo shirts and, of course, Wimbledon championship.

The bridge between sportswear and street designer clothing happened during the 60’s and 70’s. The Fred Perry polo shirts had a surprising cult following from the ‘Mod’ culture of the time, who found it to be a perfect shirt in which to go about their activities. The polo shirts were made out of a very durable material, dealt with perspiration effectively and were aesthetically pleasing. Retailers were soon receiving requests from customers to ask Fred Perry to create polos with more colour on them (at this point, they only came in white), especially around the sleeve tips and collar.

In 2009, the clothing brand received a surge in its popularity and interest when they sponsored up-and-coming Scottish tennis player Andy Murray. Many of the nation’s rock and pop stars were also seen proudly wearing the label, including Gwen Stefani and Blur.

While the recent years’ of Fred Perry styles remain true in spirit to the traditional looks and feel that they have been known for for over 50 years, they are in no way opposed to experimenting with different styles with collaborators. Many big designers have worked with Fred Perry on collaborations and have created some stunning contemporary takes on the usual styles. Raf Simons is a fine example of this. In his collaborative work, he has re-imagined the conventional looks with a different approach, such as by using metallic material for the polo shirts or creating slim fitting but wool-filled Harrington jackets.

Review Of The Best Fashion Brands Of 2010

This review focuses on giving adequate information about the best fashion brands 2011. The best and most successful brands in the clothing and shopping niche have been D&G, Armani and Ed Hardy. There are definitely other brands that could also fall into this category, however, the 3 represented in this review definitely had a decent impact on how our teenagers and younger generation dresses today. Here are the reviews of each individual brand.

D&G (Dolce and Gabbana)

Dolce and Gabbana has been one of the leading manufactures and top providers in the clothing industry. Typical clothes and products that are produced from D&G are t shirts, jeans, belts, socks, caps, pullover, shoes, perfumes, watches, sun glasses, eye glasses, fan accessories, body lotions etc. The provider has been producing the highest quality products in all of these categories and niches since the last couple of years. In fact, D&G has become so popular that already teenagers at the age of 14 up simply love their products. We know that D&G is a great provider in quality and style, so the price must be remarkable high right? The prices for jeans, sun glasses and shoes are astronomic, and can hardly be afforded by many men and women. Unfortunately, this is why many fake products hit the market in the last decade and provided fake clothes and accessories from D&G.

Ed Hardy

Ed Hardy has been a sensation since the last couple of years. Through the production of high quality clothing like t shirts, jeans and caps Ed Hardy definitely stood out of the crowd. The America based company reached record numbers in sales in 2009 and 2010, and nobody sees this trend to slow down soon. It is similar to D&G one of the most professional clothing manufactures with a relatively high price standard. Caps can cost from around $70 up to $400 each. This is why only few people can actually afford original Ed Hardy clothes.

Armani

Armani is another top Italian cloth manufacturer. The strength of Armani lies in producing high quality jeans and belts. However, Armani also managed to bring perfumes and t shirts to the market that made it difficult for their competitors to fight back. The price is like for D&G and Ed Hardy accessories relatively high and not easily affordable for the average American. Armani accomplished to produce the best perfumes for both men and women in 2010.
This review was dedicated to the best fashion brands of 2010.

Why Chanel Remains A Popular Fashion Brand

Chanel is perhaps one of the most recognizable fashion brands in the world, especially for women’s fashion. The logo has become a symbol of quality designer fashion and cool chic which many women dream of owning, whether through a pair of earrings, handbags or the fashionable dresses that are worn by celebrities worldwide, as well as those who know their fashion. When a well known celebrity appears on television or just out on the street on their day out with a Chanel product, you can be sure that the demand for that item would instantly increase overnight. With young women, the popularity can even be extremely overwhelming as many stores retailing Chanel products constantly run out of stock for the more popular products.

One of the reasons why Chanel remains so popular with fashionable young women is the simple designs they arrive at for every category of product they have, such as the cute earrings which are constantly sold out, and Chanel handbags which often adorn the arms of movie stars. They may look simple overall, but the designs also exude an underlying sophistication that attracts the female eye. A lot of care goes into the creativity aspects of designing and the production also pays full attention to details. That also contributes to the high regard with which Chanel products are often held, and another reason why they are considered high fashion items.

A measure of how popular Chanel items can be would be the earrings which quickly sell out in stores. Many fans even try to get their hands on Chanel earrings the moment they are released to the public. Some even travel to the Chanel boutiques in different countries in search of these fashion accessories when the store in their own country do not receive any stock. They are willing to pay for the additional cost of travel and currency exchanges that inflate the cost of the earrings, simply because owning and wearing a pair of Chanel earrings automatically signals to the whole world that you have great fashion sense and high taste. Some women might think that an exaggeration, but it can hardly be disputed that having a pair of beautiful earrings dangling from your ears will increase your personal stock in the eyes of admirers.

Not only have Chanel fashion products become a global icon, even the beauty scents produced by the fashion line have established their own place in popularity stakes. Chanel No. 5 has been a top selling perfume since it was first produced and set free on the unsuspecting public. It has remained the top choice for women worldwide who use perfume despite constant new competition from other brands. And the testimony given by men certainly will not lie, as it is also well loved by the opposite sex.

With the wide ranging products that encompass the Chanel catalog, to continue being so popular and recognized as an established fashion brand is testament to the timeless quality of design that the company produces. Without question, the Chanel brand will stay relevant for years to come, and a top choice for both women and men all across the world.