GHD – Is it a Billion Dollar Global Fashion Brand?

The rise and rise of GHD is becoming an ever more impressive story. Despite being ultimately a one-product company (the iconic ghd hair straightener, albeit it in various sizes and colours), and despite (or perhaps because of) being headquartered in deeply unfashionable Silsdon in Yorkshire, UK, GHD seems to get as many mentions in the fashion press as a certain Mrs Beckham.

Monique Lhullier, Miss Sixty and many others featured GHD as their haircare partner at their recent Fashion Week shows, with wavy, sea-inspired styles that showed off the versatility of the ghd iv styler.

Perhaps even more importantly the GHD marketing and PR machine that was so effective in dominating the UK market for GHD, is now fully up and running on a global basis with the famous pink GHD promotion now appearing across the globe (with a global network of breast cancer charities benefiting). Other campaigns like the GHD Pure / GHD Dark promotion also enjoyed global promotion

further example of how GHD is becoming a genuine international fashion brand is the unwelcome arrival of large-scale counterfeiting of GHD products. Indeed, major UK-based discount beauty and cosmetics chain, Superdrug, recently admitted supplying its customers with counterfeit GHD hair straighteners, albeit unintentionally [Source: BBC News Website, Friday, 19 September 2008]. This would suggest that GHD counterfeiting is now highly organised and very professional (as it is with designer perfumes and luxury fashion accessories). Of course, no-one at GHD will be happy with fake GHD products being sold, but it does bracket the company in some pretty exclusive company (Gucci, Prada, and the like).

It would appear that GHD have realised from the start that building a fashion brand is not exclusively about sales figures. Turnover, although important, must be conducive to brand building. For that reason, GHD have a famous reputation for refusing to supply to high street names – culminating in rejecting likes of Boots when GHD themselves were only a few years old. Although this policy has been relaxed slightly in recent years (with Boots and Amazon starting to sell directly supplied GHD hair straighteners in the last 12 months), it helped create the exclusivity and allure that any brand needs if it is to become a significant asset in its own right.

Which brings us to the issue of how much GHD might ultimately be worth. When the most recent management buy-out took place last year (just before the global credit markets seized up), the valuation was around $288 million ($160m). One of the reasons given for injecting capital a that stage into the business was to help it strike out around the globe to boost its presence and revenues from the US, Europe and Australasia. Achieving this, particularly in the US, where it was previously an underground cult brand, will certainly see the valuation of the GHD brand soar.

Of course, now isn’t the time to get carried away with valuing privately-held companies, but once the markets have returned to normality in 2010 or thereabouts, and provided that GHD has managed to continue to build its presence globally, then there is no reason why the people of Yorkshire won’t be celebrating the presence of a billion dollar fashion brand just up t’road.

Fashion Brands That Understand Women’s Fashion Offer a Variety of Selections for Different Women

Women’s fashion is a diverse and ever-changing force in the clothing industry. The hottest trend this season could be passé by the same time next year. Or what was once considered a fashion faux pas can make its way to the covers of the industry’s top magazines. Women who aren’t well versed in the language of style or those who simply don’t have the time to keep up with the trends can turn to reliable labels that offer something for every woman regardless of budget, age, size and style.

There are some brands that carry a number of fashion lines which cater to different women. These names may carry a moderately priced selection – articles of clothing that retail for less than $100. Thanks to them, budget-conscious women can look good in quality, chic apparel without having to burn a hole in their wallets. From print coordinates to dresses to pants, these lines offer various articles of clothing that can easily be mixed and matched.

For those with more refined tastes when it comes to women’s fashion, some brands offer better and bridge categories. The former goes for around $500 and come in excellent quality and styles, while the latter is in between the better and designer categories, known for plush fabrics and cutting-edge style. With apparel for the career woman or the hip mom for work or weekends, women will have a lot to choose from.

As these fashion bigwigs cater to a variety of women, the different clothing lines offer sizes from 4 to 24 and can have something for women in their mid-twenties to those in their more mature years.

Fashionable Brands of Menswear That Create The Best Impression

Making a good impression is the best thing you can do, whether it is for meeting new clients or while clinching deals. The world offers only very few items by which you can inspire confidence and impress people, and one of them is high quality menswear.

It is vital to have excellent quality fashionable menswear. Successful men are quite aware of the importance of wearing quality threads. There is however, the time constraint to be considered, because of the need to visit a quality menswear store and a get tailor made collection of finest clothes.

A successful or aspiring business person or executive should look for the best menswear, but might not need the hassles in acquiring them. Luckily, the UK market offers three of the top brands that will satisfy this desire. These are Norse Projects, Engineered Garments, and Barbour.

Bring out the Bond in You with Barbour

In case you have doubts about Barbour being a famous brand, then you need not worry. Daniel Craig in the popular movie Skyfall featuring James Bond has worn a Sports Jacket – Beacon Heritage by Barbour. In the same movie, Albert Finney also wore Dunmoor Gilet, which also forms part of the Sporting collection of Barbour.

Craig looked quite fantastic as 007 in the Heritage jacket, so much so that it was sold out within a short time. However, do not despair, as December stock will soon be arriving in Barbour stores at Spitalfields, Carnaby Street, and Covent Garden.

Engineered Garments that are Functional

Another brand of clothing that is well known around the globe for high quality menswear is Engineered Garments. Their designers mainly focus on functionality, and are obsessed with producing the best-crafted apparel.

Military is the main inspiration for Engineered Garments, and it is not surprising that their garments apart from being functional are also quite durable. Engineered Garments take their inspiration form the regimental appearance and functionality of military clothing. Their products provide value for money due to the high quality of materials and workmanship.

Scandinavian Designs of High Style from Norse Project

Another option for men who demand the best is the Norse Project brand. The name itself implies a Scandinavian style; however, their range also combines the ultra-stylish design aesthetics of the Dutch.

Norse store products have a timeless style and are very functional. They are also unique, as they are inspired by Scandinavia, and all raw materials going into their production are sourced from around Europe.

Worthy Brands

Even though apparel from Norse Projects, Engineered Garments, and Barbour is not cheap, people who are conscious about quality do not mind investing in these fine collections, which have superior designs and workmanship.

Pay a visit to a Norse Projects, Engineered Garments, or Barbour Store nearest to you, and experience first-hand the superior quality of the menswear they have to offer.